The Showbook

the showbook Founders Team

Helen Mok, Managing Director

Helen Mok

Managing Director

  • 25 years of event veteran
  • C-level and management for global experiential agencies
  • Lead projects worldwide and up to 30,000+ audiences
Lala Tse, Director of Brand Experience

Lala Tse

Director of Brand Experience

  • 10+ years of client services, experience strategy and management
  • Account lead of numerous regional projects, from luxury to consumer events, business conferences and employee engagement events